While this updating and consolation take place, the two are engaged in something else as well. “Still working in porn?” The second man replies: “No, last year my sister got cancer, I couldn’t do anything.” “Is she OK now?” asks the first man. Apparently the two have met before: “Are you still living in Barcelona?” one asks the other.
As they sit next to each other on a couch they engage in conversation. As they wait to go on stage, loud bass sounds and electronic music are heard clearly in the room. “If you’re following people who aren’t relevant to who you are a person or who your brand is, then it could be cause for concern,” Abrams Cartin says.In an inner room in a darkened club sit two young men in work overalls. The increased visibility of follow lists is a problem for brands and political candidates who carelessly followed accounts with the hope of raising follower accounts or appearing engaged, because who you follow indicates to some extent where your interests lie. “There are smart things to automate like reporting and analytics–but follows, likes, tweets –smart social media managers and brands stay away from that just too much that can go wrong,”says SocialRank CEO and Founder Alex Taub. Though social media audience management tools that make it easy to pinpoint an account’s following habits-including SocialRank, Little Bird, and Crowdfire-weren’t around when Twitter was getting started, they can reveal mistakes made in those early days of auto-follow that might have otherwise been forgotten. “I would assume doesn’t even know that they’re following those accounts,” says Stephanie Abrams Cartin, the founder and CEO of a New York City-based social media PR agency called Socialfly. Twitter follow lists are technically public, but within the Twitter interface, followers can only be viewed by scrolling through every account: quite a task when you are following several hundred thousand people. Twitter removed that auto-follow feature from its own site in 2009, but the capability stuck around in its API until 2013, allowing many third-party tools to set accounts to “auto-follow” regardless. Twitter once had an “auto-follow” feature that handled this process on behalf of users by automatically following any new followers.
The most likely culprit is a piece of Twitter etiquette known as the “follow back.” Some consider it polite to follow your followers, and until recently, only Twitter accounts that followed each other could communicate through direct messages, which added a practical component to the tradition. A spokesperson for Joe Rospars, Obama’s principal digital strategist for both presidential campaigns, said that he was not available to comment. Neither the Organizing for Action campaign nor the White House immediately responded to a request for comment.
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So why is the official Twitter account for the president of the United States publicly following adult movie stars? Of course, American porn stars are just as American (and just as worthy of the President’s ear) as anyone else, but this interaction is nonetheless an unusual move for an elected official’s campaign-managed social media account.